City of Winnipeg runs 'baffling' golf course ad campaign

A $90,000 campaign encouraging the public to lobby councillors to get out of the golf business was paid for by the City of Winnipeg, CBC News has learned.

Ahalf-page, full-colour newspaper advertisement, which would have cost several thousand dollars,claims to be from a group called "Responsible Winnipeg."

Itencouragespeople to email city councillors, demanding they vote to "get out of the golf business."

While itlooks like a citizen group is behind it, themayor's office hasconfirmed thatit is an initiative by the city.

"The ad is being paid for through the budget for Office of Policy Development and Communications which supports Executive Policy Committee," a city spokesmanstated in an email to CBC News.

The spokesperson said the campaign, which includes the advertisements and a website, costs approximately $90,000.

That news has surprised several councillors, including Grant Nordman, Paula Havixbeck, Ross Eadie and Jenny Gerbasi.

Gerbasisaid she is outraged and called itan apparent pressure tactic to get the public on the city's side ahead of the May 29 council vote on the issue of privatizing municipalgolf courses.

"It's baffling and there's a lot of questions that should be answered about whether this is ethical, whether this is appropriate, how much it's costing," she said.

"It's not as if there's some unanimous message that council wants to get across to the public," she added."This is a political exercise with public money to convince, to put pressure on councillors to vote a certain way."

The cityis calling on council to approve a plan to lease out the golf courses, which officials say are losing almost $850,000 a year.

The voteneeds the approval of two-thirds of council to pass.

Misuse of taxpayer dollars

Havixbeckcalled the ad a misuse of taxpayer dollars.

"They entrust us to spend citizens' moneyand this seemstens of thousands of dollars on an ad campaign to support getting out of the golf course business just seems really ludicrous," she said.

When asked about the Responsible Winnipeg campaign, Nordman wrote, "For the record I have no knowledge of who is behind the website you mention."

Eadie said he will call for Nordman, who is the chairof the governance committee of council, "to get to the bottom of where the money is coming from to pay for such advocacy efforts."

Eadie accused Katz and deputy mayor Russ Wyatt of promoting their personal opinions in the ads before the matter has even come to council.

He added that he'sangry that the campaign is being fundedout of the communications budget for the executive policy committee, informally known as the mayor's cabinet.

"There is no way that a communications department, and the people that work within it, should be helping to prepare political messages," Eadie said.

City workers' union alarmed

Mike Davidson of CUPE Local 500, the union representing Winnipeg city workers, said he is outraged the city is using taxpayers' dollars to lobby councillors ahead of a vote.

"That the ad was out there to lobby councillors to privatize public servicesI've never heard of this being done before, so it was very alarming to hear this," he said.

Davidson said CUPE has used its own advertising to lobby councillors against privatizing golf courses.

"The big difference would be that our members pay for our advertising. [In] this case here, my understanding is [that] citizens are paying for this advertising," he said.

Winnipegger Steven Kohm sent an email to all city councillors shortly after the CBC Newsstory was first published, saying he wants "to register my firm opposition to the use of any public funds to pay for media campaigns disguised as grassroots community efforts.

"This is an irresponsible and underhanded use of public office and tax dollars."

Jen Jacobsen said she had not even heard of Responsible Winnipeg, and she was surprised to hear the city paid for the ad.

"Oh, that's disappointing. That's a bit misleading. Shouldn't it say it would be sponsored by the city?" she said.

Missing city logo an 'oversight': mayor

Mayor Sam Katz said it was "an oversight" that the City of Winnipeg's logo was not on the advertisement, or any other indication that the adwas paid for by the city.

Katz said it won't happen again, but he added that the public should expect to see a whole lot more of theads from Responsible Winnipeg on bus shelters and billboards, in newspapers and onradio.

When asked aboutlobbying citizens using city funds, Katzsaid it is important tocorrect misinformation about the controversial golf course issueand inform the public.

"We want to make sure that everybody knows the facts and is well informed so that a wise decision will be made, and the public has a right to know we want to make sure they're well-informed," he said.